Advantages of Web Publishing and Marketing
- Greater geographical reachability (local companies become worldwide players)
- Web is open 24 hours a day, 7 days a week service
- Faster communication with partners and customers
- Customized services
- High acceptance level and positive image (Internet is "hip")
- Customer-driven -- no unwanted contacts
- Maximum comfort (user doesn't have to leave his home to get all the information needed and can even order the product)
- Better and faster knowledge about the market (detailed marketing data available as a result of customer's online habits)
- Reduction of costs (data entry and printing costs minimized)
- Your competition is out there
- 25% of all bigger US companies will be present on the Web in 1997
- this means 10,000 new sites every month
LOOKING GLASS | OBS-US | OBS-EUROPA | W3
Copyright © 1996–2024 by Laura Fillmore and Chris Schmidt;
written permission required to reprint.
laura@obs.com
Chris.Schmidt@Germany.EU.net