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1. Colonizing Cyberspace Means Process More Than Product

International Publishing and online metamorphosis...

Do we distribute products on the digital stream, swim in its water by experiencing books online, write on its palimpsest?

There is no right answer. Doing business in a garden means planting many seeds; discovering and inventing the terrain through experimentation.

Ask the right questions. Instead of "Are We Making Money Yet?" try, "What's for Sale?"

Leave your billboards by the side of the road. Avoid retrofitting old models onto new environment.

Freeing ideas and information from their containers doesn't mean giving it away for free.

Be alive to use and adapt accordingly.

Nine Maxims for Doing Business on the Global Internet

ComMunic: Forum Electronic Publishing,
November 7 - 8, 1995, Wiesbaden, Germany.

Copyright © Laura Fillmore, Open Book Systems (OBS), 1995. All rights reserved.