Sharing information instead of products when building the thought machine.
Use many angles of approach; complimentary organizations such as networks (Eunet) and book publishers.
This is big territory; there's no competitor you can't point.
The global book says you can't do it alone.
First steps in paying attention and adapting: Hits from Brazil, and sales of Negroponte and Mandela's books; hits from Germany and sales of Chesler.
Who's looking at you now? The balancing act of paying attention to what you do, and how it is being received as you do it.
Digital self-consciousness as a business.