Think Different: be prepared to give away what you used to charge for, and to charge for what used to give away.

Internationalizing may both increase and change your market : The Nelson Mandela "Long Walk to Freedom" example.

Hits increase not in response to PR and "publishing seasons," but with each introduction of a language, each new medium introduced.

When Context is King, selling to particular customers means being "generic".

Without traffic, you cannot discover your business online; pay attention to statistics representing your customers.

Freely available, but not for free.