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OBS: A Study in Kinetic Business Models

by Laura Fillmore
President, Open Book Systems (OBS)

Massachusetts Strategic Leadership Forum
Dinner Meeting
Wyndham Garden Hotel, Waltham
3:30 PM, Monday, January 13, 1997


Copyright 1997 by Laura Fillmore;
written permission required to reprint.
laura@obs-us.com


I. Evolving From a Products to Process-based Business:

1992: Online BookStore (OBS): Product Based

When AOL and her sister giants began their online bookstores, we moved on, inside the book to where the content lives.

1995: Open Book Systems (OBS): Process Based

Our biggest business challenge for tomorrow is to become obvious, ubiquitous, and invisible.

II. Core Assumptions for Business Success on the Web

III. Reach Your People

Start at Home: Immediate Intranet Applications of Your Web Site

IV. The Heart of the Pyramid: Digital Reincarnation

V. Parting Paradoxes to Think About Tomorrow


Copyright 1997 by Laura Fillmore; written permission required to reprint.
laura@obs-us.com