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Internet Marketing 101

by Laura Fillmore
President, Open Book Systems (OBS)

October 16, 1996

Philadelphia Chapter of the American Marketing Association
Internet Marketing 101:
Increasing Your Company's Marketing Power Through The World Wide Web
Twelve Caesars, Philadelphia,
October 16, 1996


Copyright 1996 by Laura Fillmore; written permission required to reprint.
laura@obs-us.com

I. Internet: What Is It?

II. When to Use It?

III. Where's the Value ?

IV. Who Will Do the Work ?

V. What's the Cost ?

VI.Tips for Leveraging Marketing Campaigns with Web Opportunities: Make the Competition Work for You on the Web

VII. Setting Attainable Goals in an Infinite Medium



Copyright 1996 by Laura Fillmore; written permission required to reprint.
laura@obs-us.com