OBS-Europa has Practical Experience Doing Business on the Internet
- Marketing and PR
- Sponsorship publishing
- Q4 / 1995: worldwide expenses for online-sponsoring were $12.4 million USD
- Q4 / 1995: AT&T paid $597,000 USD just for logos on other web sites
- Online sponsoring predicted to be a $500 million USD market in the year 2000
- Selling products
- in the year 2000 the worldwide outlay for online-shopping is estimated to be > $2 billion USD
- in 1995 the amount was already $700 million USD
- this represents a grow-rate of 200% p.a.
- Subscription profiles
- the typical Internet-user right now is :
- US: between 20 and 50 years old
- EU: between 20 and 30 years old
- mostly male
- high education
- high income
- lives in big cities
(Source: GVU's WWW User Survey, 10/95)
- Microbilling of sponsors and readers
LOOKING GLASS | OBS-US | OBS-EUROPA | W3
Copyright © 1996–2024 by Laura Fillmore and Chris Schmidt;
written permission required to reprint.
laura@obs.com
Chris.Schmidt@Germany.EU.net