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"Distributive" publishing on the Internet offers more than just a new way to sell existing products into the global market.

Interlinking and incorporating "competing" sites, applying content and advancing a point of view may prove more effective online publishing techniques than building walls around existing content and striving only to sell book products over the networks.

By positioning themselves as authenticators of existing Web content, information filters, and idea enablers, publishers may discover what "profit" means in this medium.