Online Publishing and Marketing:
Two Disciplines With the Same Goals?
Are Marketers Becoming
Better Online Publishers than Publishers?
Building a Contextual Business:
How to Build and Maintain Hits
When to Link License and When to Build
- Find What's Out There and Integrate Your Business Model: The Chesler Map Story
- Licensing What Works and Adapting it: Search for a Forum
- Examples of Contextual Collaborations
- BookFinder: Satisfying Your Constituents' Individual Needs
- Early microbilling model
- Custom
- Person-to-person
Sample Business Models
- Flat-rate Sponsorship
- Retainer/Royalty Relationship
- Subscription with Limited Access (access by IP)
- Bartering Links
Summary: Successful Publishing/Marketing
Strategies to Provoke and Maintain Traffic
- Making the Site Breathe
- Contextualizing for Custom Access
- Adapt in Response to Use an Perceived Need
- Enabling Two-way Traffic
- Follow Your N.O.S.E. to Successful Publishing and Marketing
- Narcissistic
- Obvious
- Simple
- Electronic
- Developing Fruitful Business Links to "Real" Content Providers of the Net
- .edu's
- .gov's
- .org's
- Your own audience -- these are the most valuable
