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Link Editing Example B:
Rodriguez and Tarantino's From Dusk Till Dawn
  • Mapping to Existing Interest Base
    (a) fan clubs, etc
    (b) film schools
  • What's the Pitch? Censorship
  • Official and Unofficial Links
    1. Elements of a link license
      (a) time
      (b) content of site
      (c) reciprocity
      (d) tracking
    2. Linking and legal responsibility

The Fine Line Between Publishing and Marketing
Copyright © 1996 by Laura Fillmore; written permission required to reprint.
laura@obs-us.com