This is an archive page !!!


The Information Debate: Products vs. Process
  • Information to Educate and Inform:
    1. Balancing what's for free and for sale: Cisco
    2. Becoming generic in order to sell the specific: Delorme
  • Contents and its Discontents: Protectionism on the Net
    1. Copyright into cogniright
  • Putting Dollar Value on Hits
    1. Agreeing what's for sale and whom do I charge
      (a) sponsor microbilling
      (b) reader microbilling
    2. Retainer/Royalty model
    3. Cyberdock microbilling model
    4. Future? establishing value from the degree of change in both reader and text

The Fine Line Between Publishing and Marketing
Copyright © 1996 by Laura Fillmore; written permission required to reprint.
laura@obs-us.com