Marketing: Selling Products and Services

• Publishing ideas & information to persuade people to buy your products
  
  1. Creating an image: Ragú Presents -- Mama's Cucina
     
• Traffic is all: getting attention
  
  1. On being needed
     
  2. Understanding and adapting to your users
     
• Generating rather than assuming interest in your business
  
  1. Using the Web, not only its technology
     
  2. Finding your audience on the Net
     
• Increased productivity Intra- as well as Internet
  
  1. Internal Production Manager tracking sheets
     
  2. Maintaining a "Fabric" for selective access
     
• Capturing the user: Making the buy easy and fun
  
  1. Original gopher hack in 1993
     
  2. Miramax Films Concession Stand
     

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The Fine Line Between Publishing and Marketing
Copyright © 1996–2024 by Laura Fillmore; written permission required to reprint.
laura@obs.com