Publishing: The Traditional Marketplace of Ideas
- Ideas as power that grow with adoption and adaptation
- Success comes in being read
- Mediated path to readers: traditional publishers
(a) filters (recognize valuable idea)
(b) financers (fund the packaging of the idea)
(c) distributors (get the package into the world)
- Unmediated path to readers: the Web
(a) more sophisticated filters possible
(b) financial barrier to entry minimal
(c) superior distribution and access capabilities
No going solo on the Net: We are what we are by relation
- W. H. Auden on S. Freud: "He is no more a person now but a whole climate of opinion"
- Content into Context
Web as meritocracy of mind
- John Perry Barlow (multitudinous unfiltered author)
- Justin Hall: editor as author as publisher
Is it *really* only book products that are a publisher's business?
- Using the Web just to sell book products makes publishers into marketers
- What's inside?
- How do you sell an ephemeral idea?
(a) emerging micro royalty models
(b) retainer basis: custom thought
The Fine Line Between Publishing and Marketing
Copyright © 1996 by Laura Fillmore; written permission required to reprint.