Live Linking: A Business Model that Works
- Linkrot and the unidirectional, passive relationship
- Bipolar logged links: building blocks for success
- responding to an exponentially increasing environment
- serving the user's needs through interlinking
- residuals: longterm links beyond the single session path
- Negotiating the Win/Win: risk-free income streams through bipolar linking
- Commercial success may come in the form of microtransactions
Presented by Laura Fillmore, Open Book Systems (OBS) © 1997