Lessons the Amphibians Taught Us: How Online Publishing is Different Than Paper Publishing

• People read differently online; they access chunks.
  
  
• Linking is the vital and defining element in online publications.
  
  
• Successful online publishers (Lycos, Yahoo) publish only links.
  
  
• Custom Access: Publishers should structure access to, rather than only deliver information.
  
  
• Instead of retrofitting and marketing products, try revitalizing content through databases.