Early Stages: Retrofitting and Breaking Traditional Models

• Stephen King's Umney's Last Case (1993)
  
  • files sold as copies of the book
    
  • some diversification: multiple file formats
    
  • multiple languages
    
  • hyperlink identified as a content catalyst
    
  • major publicity for being first to market
    
  • sales: < 12 copies at $5 a piece
    
    
• Adrian Butash's Bless This Food (1994)
  
  • first "distributive" book available for sale by download
    
  • Shakespeare and the Bible: Living, breathing links
    
  • seal of authenticity comes with $25 purchase
    
  • marriage of contained and distributive publication
    
  • major publicity: Sunday London Times features
    
  • sales history: 1 copy sold to a university professor
    
    
• Time Warner QuickReads (1994)
  
  • unsuccessful example of retrofitting
    
  • External Link Set (ELS) was better than the disk for sale!
    
  • handful of sales in bookstores and over the Internet