Putting Tradition on its Head: Discovering New Business Models Online

• Making a product-based business into a process-based business
  
  
• Publications are distributive, not contained; books have no bounds
  
  
• Overlapping roles occur simultaneously
  
  • readers write in forums and contribute to books
    
  • an author's work is never done: s/he not only records ideas, but now can monitor their evolution
    
  • advertisers/sponsors become content enablers
    
    
• Business success is measured in terms of custom access rather than copies
  
  • who is accessing what and when
    
  • mapping information directly to the needs of users