For Immediate Release
Contact: Laura Fillmore
ABA Booth E4537
OBS Introduces Dynamic Online Publishing:
Beyond Marketing and into Selling Access to Ideas
ROCKPORT, MA (June 15, 1996) -- Online publishing no longer means only marketing hype or downloading copies of static files. Once again, Open Book Systems (OBS) pioneers the industry towards a new -- and commercially promising -- area of online publishing.
Finally we are getting into what Laura Fillmore, President of OBS, calls "the real kernel of the Internet potential," the ongoing and dynamic publication of content -- information and ideas -- online. No longer just a marketers' sandbox or a store for products, OBS now uses the Web as a commercially viable means to supplement and advance publishers' core business.
OBS's ABA highlights include demonstrating live on the Internet four major advances in this area of dynamic online publishing, showcased by sites OBS has recently designed and custom-built to fit the needs and staff resources of its clients.
OBS specializes in creative solutions for companies eager to discover how the Internet can work most profitably for them. Our networking and publishing experience combined with our international publishing staff guarantees the flexibility crucial to success in today's cyber market. Collaborating with OBS's Web publishing teams enables publishers to educate and capitalize on their own human and technical resources, while successfully reaching the global Internet audience.
- Springnet.com -- offers a completely functional online complement to Springhouse Corporation, the leading nursing publisher, including a Reference Library of over 30,000 articles, a Database Catalog, online Continuing Education Tests, Forums, and soon, Classified Ads.
- Gordon and Breach -- is establishing its international headquarters online through OBS. Featured among its globally successful sci-tech books and journals will be "Communications," a new publishing service offering authors worldwide the immediate capability to submit their journal articles for publication, then track the review process online.
- OBS's "Food For Thought" -- illustrates daily application of a printed book, McKinley's Internet Yellow Pages, to the Net, by publishing a new "net piece" every day combining a current event with the topics of food and religion. This compelling site promotes sales of the book, generates traffic to the parent company, McKinley.com, and elicits interest from sponsors.
- Bernice Chesler's Bed & Breakfast in New England -- the first completely searchable B&B book online. The success of this online title illustrates the immediacy and personalization of the medium, as well as a working commercial business model that supplements the book by putting the readers directly in touch with the "content," the B&Bs.