SAUSALITO, Calif. (November 20, 1995) - World Wide Web sites are exploding on the Internet and in the McKinley Internet Yellow Pages. Coupled with gopher sites, FTP sites, news groups, and mailing lists, this directory is filled with topics ranging from aboriginal art to zydeco music. Finding those resources is now easier than ever, with the McKinley Internet Yellow Pages, 1996 Edition. This new edition exhibits profound and exciting changes in content organization, coverage, ease of use and manner of indexing.

Published by New Riders Publishing, the McKinley Internet Yellow Pages, 1996 Edition is the third edition of the best seller New Riders' Official Internet Yellow Pages and an abridged, print version of Magellan, the McKinley Group's comprehensive online guide to the Internet. Where Magellan charts approximately a million entries, and 40,000 described, reviewed and rated sites, The McKinley Internet Yellow Pages selects out from the online directory some (15,000) of the best and most interesting resources available on the Internet.

"The McKinley Internet Yellow Pages is an ideal complement to the Magellan online database," says Christine Maxwell, publisher of The McKinley Group and creator of the McKinley Internet Yellow Pages. "Even without a computer at hand, readers can survey the very best of the Internet and learn about the abundance of resources available to them online."

Dan Lynch, founder and chairman of Interop Company, praises the McKinley Internet Yellow Pages particularly for its ability to save users time. "The ratings, detailed descriptions, and clear organization make this directory the one to choose," says Lynch. "Whether you're a beginner or an online expert, this book can save you time and money by helping you navigate the Internet more efficiently."

Layout, Organization
A new and much improved thematic layout (similar to the universally familiar format of its telephonic namesake), the McKinley Internet Yellow Pages describes some 15,000 resources. With categories mirroring the online Magellan, the directory is easier than ever to use. The content ranges from Musical Groups to Software to Education, Movies and beyond. New and improved cross reference indexes make finding resources a cinch.

The contents clearly explain the thematic breakdown in 15 major categories of information. Also included are;

• A comprehensive key word index
• A comprehensive audience field index
• A comprehensive category cross>linking index indicated in each resource entry

For each Internet resource, the following information is presented;

• Title of Resource - In cases where no official title exists, McKinley assigns an accurate title for the resource.
• McKinley Star Rating - Rated on a one- to four-star scale by editors and subject matter experts at The McKinley Group, resources are judged on completeness of content, presentation, organization, currency of information and ease of access.
• Description - Provides an accurate read on what the resource contains, before the reader goes to the effort of accessing it.
• Audience - Gives the reader an idea of the type of users who will be most interested in the resource. Additional audience groups are provided to help the reader expand the search into other areas of the directory.
• Contact - Name(s) and e-mail address(es) are provided whenever possible, allowing readers to follow up with content providers.
• Commercial - An icon indicates whether a site is commercial or non-commercial.
• URLs - Each resource is followed by one or more addresses for the site.

About the Author
Christine Maxwell is senior vice president and publisher for The McKinley Group. A 25-year veteran of the research and publishing industries, Maxwell also has hands-on experience in the educational arena, both as a teacher and as the developer of educational material for grades K - 12. The original New Rider's Official Internet Yellow Pages was created in 1994 and co-authored, with Czeslaw Jan Grycz, to fulfill a need for a clear, concise contents guide to the Internet - that anyone could use. A best-seller through two editions, the work has achieved critical acclaim as an essential Internet reference tool. Christine Maxwell is the mother of three young children.

About The McKinley Group
Headquartered in Sausalito, Calif., The McKinley Group was founded in 1993 by a team of international publishers, technologists and information specialists, committed to delivering the best navigational and informational directory for the Internet. Our directories are published in paper, CD-ROM and on our Internet web site.
Magellan, the company's innovative online Internet directory, located at http://www.mckinley.com is available free of charge to users on the World Wide Web, and is helpful to experts and novices alike. Unlike anything else on the market today, Magellan helps Internet users to first preview detailed descriptions of the sites of their choice and allows users to make informed decisions as to those sites they choose to access. Using Magellan makes for a much more effective and satisfying Internet experience.

Price, Availability
The McKinley Internet Yellow Pages, 1996 Edition is now available at all major bookstores nationwide for a suggested retail price of $29.99. (ISBN #1-56205-440-6)
To order by phone call Macmillan Publishing @ 1-800-428-5331

About the Publisher
New Riders Publishing is an imprint of Macmillan Computer Publishing USA, which includes QUE, Sam Publishing, Sam net, New Riders, Hayden Books, Ziff-Davis Press and QUE Educational and Training. MCP is a division of Macmillan Publishing USA, a division of Simon & Schuster, the publishing operation of Viacom, Inc.

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The Magellan database is also available to be licensed, and is accepting advertising. Current licensees include AT&T, NETCOM, IBM and NYNEX. For additional information contact Paul Campbell at feedback@mckinley.com or by phone at 415-331-1884.