OBS Discussion Forum

"Marketing Online" by Marcia Yudkin

Message on November 5, 1995

This thread is for any updates and corrections of the text of Marketing Online, now that it's available in bookstores.

I wanted to let people know about a funny confirmation I received of one of the points I made in the book. In chapter 14 I warned against including any unusual characters in one's Web address, like |, ~ or ^. Turns out that one of the Web addresses in the "Voices from the Web" section at the very front of the book should have had a ~ in it, but, as I said in chapter 14, my word processing program can't print a ~ and even though I typed the address in correctly, the ~ didn't print and didn't end up in the book.

Beware the tilde, folks (as the ~ is called)!

Marcia Yudkin