"Marketing Online" by Marcia Yudkin
Subject: negative? comments
When posting ads, etc. online you'll eventually get comments that appear to be negative at first glance. Give yourself a little time, step back and look at them again. I've found folks online to be an intelligent, honest bunch. They've opened my eyes to things I didn't notice before regarding how my promotions appear to the average "viewer". Let folks help you get the "but that's not what I meant" stuff out of the way before you roll out a full campaign. I hope you'll visit my web site at: http://www.wp.com/didyouknow and let me know what you think of it.