This is an archive page !!!


IN RETROSPECT:
THE TRAGEDY AND LESSONS OF VIETNAM

ROBERT S. MCNAMARA WITH BRIAN VANDEMARK


1. My Journey to Washington:
June 9, 1916-January 20, 1961

(selection from p. 7)

They taught that business leaders had a duty to serve society as well as their shareholders, and that a company could drive for profits and at the same time meet social responsibilities. I think of this in a phrase Walker and Learned might have liked: "There is no contradiction between a soft heart and a hard head." That has been a guiding principle in my life.


[ CONTENTS | OPEN BOOK REVIEW | POST-WAR LINKS | ORDER FORM ]

Times Books, New York, NY
Copyright © Random House, Inc., 1995. All rights reserved.
Copyright © Online Edition, OBS. All rights reserved.
These pages are designed to be viewed with Netscape!
Updated on October 12, 1995 editor@obs-us.com