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THE TRAGEDY AND LESSONS OF VIETNAM
ROBERT S. MCNAMARA
WITH BRIAN VANDEMARK
1. My Journey to Washington:
June 9, 1916-January 20, 1961
(selection from p. 7)
They taught that business leaders had a duty to serve society as well as their shareholders, and that a company could drive for profits and at the same time meet social responsibilities. I think of this in a phrase Walker and Learned might have liked: "There is no contradiction between a soft heart and a hard head." That has been a guiding principle in my life.
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