IN RETROSPECT:
THE TRAGEDY AND LESSONS OF VIETNAM

ROBERT S. MCNAMARA WITH BRIAN VANDEMARK


1. My Journey to Washington:
June 9, 1916-January 20, 1961

(selection from p. 7)

They taught that business leaders had a duty to serve society as well as their shareholders, and that a company could drive for profits and at the same time meet social responsibilities. I think of this in a phrase Walker and Learned might have liked: "There is no contradiction between a soft heart and a hard head." That has been a guiding principle in my life.


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