Inter@ctive Week, June 19, 1995
"Politics, New Media Collide at ABA"
"Internet service provider BBN Planet Corp. of Cambridge, Mass., and the Rockport, Mass.-based Online BookStore (OBS)...jointly offered a seminar at the conference to teach publishers about the world of Internet publishing. At the seminar, OBS debuted its online edition of MIT Media Lab Director Nicholas Negroponte's bestselling new book, Being Digital, marking the book's worldwide Internet debut. The company presented a case study of Web publishing from idea to implementation. The seminar sought to show publishers how to develop marketing and editorial strategies for publishing in print and online, as well as how to use the Internet to sell ideas and identify alternative income streams....
"At the ABA, the company featured -- in addition to Negroponte's online book -- 14 Quick Read titles from Time Warner Electronic Publishing, and Marcia Yudkin's Marketing Online for Penguin Ltd."